Hipdekbedovertrek.nl is a Dutch bedding brand offering stylish duvet covers in a wide range of colours, prints and sizes — from baby bedding to kingsize sets. The goal was to refresh the webshop, simplify the customer journey and boost conversion rate and average order value through better structure, product presentation and branding.
My Role
I managed the full digital transformation as:
- Project Lead – responsible for planning and steering the project.
- UX/UI Designer – designing an accessible, easy-to-navigate shopping experience.
- Shopify Developer – building, customising and optimising the webshop for CRO.
Features & Deliverables
To improve usability and sales performance, I delivered:
- Product bundles to stimulate upsell behaviour and increase AOV.
- Cross-sells on product pages and post-purchase for additional revenue touchpoints.
- Custom variant options with size guidance, making selection simple even with many dimensions and fabrics.
- New branding implementation, creating a modern and trustworthy look.
- Clean UX with minimal friction flows, clearer product choices and a streamlined navigation structure.
- A webshop prepared for future international expansion and loyalty initiatives.
Result
The new Shopify webshop is intuitive, conversion-focused and designed for swift decision-making. Customers can easily find the right size, style and product match — without information overload. Bundles and cross-sells naturally lift order value, while the updated branding strengthens recognition and trust.
Hipdekbedovertrek.nl now benefits from:
- A modern, conversion-oriented webshop
- A smoother experience that supports quick product selection
- Higher average order value potential through bundles and cross-sells
- A digital foundation ready for growth, loyalty activation and brand building
