Tristan Koolhaas
With passion and proven design principles, I design and develop webshops that align with both customer needs and business.
Expertise
Design
High-end mobile and desktop designs with prototyping in Figma. Adobe CC, branding & graphic design.
Development
Over 15 years in IT and web design, with experience as a DevOps Engineer, skilled in Liquid, HTML, CSS and JavaScript.
Optimization
I optimize customer journeys by removing friction points through data-driven insights, e-commerce expertise, and CRO.
Full Service
Project management from start to finish, with experience in product management, marketing, and customer service.
Cases
- Shopify, UX/UI Design
- Shopify, UX/UI Design
- Shopify, UX/UI Design
- Shopify, UX/UI Design
Process
Understand
Every project starts with listening. I really want to get to know the brand, goals, and what the customers truly need.
Prototype
Ideas take shape through thoughtful wireframes and pixel-perfect prototypes that bring the experience to life.
Develop
Once the designs are clear, I turn it into reality with a custom, fast and high-performing Shopify build.
Test
I thoroughly test for bugs, mobile responsiveness, and usability to ensure everything works flawlessly for real users.
Launch
With everything refined and ready, your store goes live. Built to impress, perform, and grow with your brand.
“Every webshop I design is crafted with care and expertise. By blending passion with proven design principles, I help businesses turn ideas into digital experiences that truly work.”
Experience
My experience combines marketing, web design, UX/UI, and development, bringing together creative strategy and strong IT skills.
2013 – Present
Webdesigner
Self-taught from a young age, I evolved from crafting simple HTML and CSS sites to designing and developing dynamic, high-performing websites and stores with Webflow, Framer, and Shopify.
2017 – 2019
Webshop Marketeer & Customer Service
Developed hands-on e-commerce expertise at a designer lighting store, managing sales, customer care, and developing new webshop services.
2021 – 2023
DevOps Support Engineer
As a DevOps Support Engineer, I mastered my programming skills, built efficient support systems, and gained broad technical expertise across IT operations.
2023 – Present
UX/UI Designer & Shopify Developer
Started as a UX/UI Designer at a leading Amsterdam design agency before starting on my own, now specializing in Shopify development and creating refined, high-converting webshops.
Get in touch!
Searching for a skilled webshop designer who can combine functionality with great design? Feel free to reach out!